ESPN’s Call to Action Problem

One thing I can’t stand: when I don’t know where to click on a website. ESPN, as great a site it is, tends to this have this problem with their main news story carousel. Take this example below on their NFL homepage.

ESPN carousel links

Where am I supposed to click to read this story about the man behind the meltdown? The large headline gives me nothing – it’s not even a link. Should I assume the first link with theĀ  phrase Seiifert: Vikings’ issues will give me what I want?

I think ESPN needs to rethink such a simple problem.

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